How interesting that for The Beautiful Game the primary sponsors are related to junk food. Soocer athletes are at the peak of thier performance and are icons to many young people. Yet for the World Cup we are faced with the dilema that our children and nation as a whole associate quick fix options to what is actually a long term goal.
But all the blame can not be placed in the fast food outlets and cooldrinks of the world. For where are the healthy options in sponsorships. Perhaps it is rather like the chicken and the egg concept. If the healthy fast foods were more popular, perhaps they would have bigger budgets for sponsorships.
Personally, I can hardly wait to see a Nando's logo next to the FIFA logo. But sadly for the masses, fast food options like MacDonalds are simple cheaper than the healthy options. So what are the alternatives.
Well certainly companies can encourage their staff, by asking canteen staff to prepare healthier options. Why not buy all the staff a sports shirt, soccer shirt or a good old fashionaed golf shirt and start a lunch time execise session. With the Diski, what a fun way to get the heart pumping byt teaching your staff the diski.
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